The more you've invested in your website, the more its worth investing in search engine positioning. For single page or homepage Websites that simply establish a presence on the Internet and provide contact details, there's little point in trying to drive more traffic to them.

However, sites that promote products and services, and e-commerce Websites that allow customers to browse, order and pay for goods online, should consider employing search engine positioning to improve their visibility, popularity, and profitability.

You also need to consider your audience and the purpose of your site.

If your website aims to serve existing customers or grow through word of mouth, then perhaps your search engine positioning won't be a priority. However, if you are trying to acquire customers, you work in a price- sensitive market or you offer a niche product or services, then you might want to try and use search engines to entice visitors.

If you require more information about search engine positioning contact Webhunter and we will be happy to answer your questions